Story of Zarattar
When we study Isaac Newton’s biography, always read a story about an apple falling on his head and sparking the discovery of gravity by this scientist. However, if this apple had fallen on thousands of other people (even though it has fallen), the person in question might not have followed the cause of the fall of this fruit and would have only eaten it. At this time, Newton, who was busy finding the reason for the rotation of the planets around the sun, organized the thoughts of his prepared mind with this small spark and finally succeeded in discovering the gravity of the earth.
According to these explanations, Zarattar can also be defined as a start-up that was initially a collection of pure ideas about the production of functional foods, but after a spark, it found a more formal form and emerged in the form of “Zarattar Novin Pharmed Iranian” company.
With the support of years of study in the fields related to the production of edibles and beverages with medicinal properties and practical work experience in the industry, we knew that since herbal products are not scientifically and fundamentally standardized or have quality consistency, we cannot expect them to cure diseases and have defensible effectiveness and compete with other alternative examples (i.e. non-vegetable products). So we were ready for an opportunity to make this knowledge come true in our country!
At the end of January 2019, the presence of Mr. Darjeh, the founder of Zarattar, in a meeting with people who were concerned with him, who followed traditional Iranian medicine and medicinal plants, led to the idea of starting a business based on the processing and production of herbal edible products be realized with therapeutic properties. After going through the events that may be out of your mind, due to the circumstances, it was decided to launch a start-up that relies on modern science and modern management methods to produce products that, despite having a familiar taste, It is not repetitive and at the same time tasty, they also convey the healing properties of the desired plants to their consumers.
Maybe so far all my talks have been similar to people and groups who have been working in this field for years, but actions such as defining a documented ecosystem from the beginning of choosing a plant breed to plant in the field, optimizing each production step, updating the production process, innovation In the formulation of these products, bringing together people who are each competent in their work and… has made us believe in our work and believe in the acceptable result by the grace of God!
After attracting capital, we started to produce products that in some cases did not have similar examples, and also by knowing people’s needs, their tastes, their level of concern and even a space in their shopping cart that is dedicated to the purchase of drinks and teas, we made our products in consumer-friendly dimensions and qualities. We have launched it on the market. All this while our goal is to put medicinal plant products in products that are not bought as a medicine, but as a daily drink with food standards!
